Nagano, with its pure alpine water and snowy climate, is one of Japan’s hidden gems when it comes to sake brewing. Often overshadowed by regions like Niigata or Hiroshima, Nagano quietly boasts over 80 sake breweries—the second highest number in all of Japan—each with its own unique character, deep local ties, and a devotion to craft. If you’re planning a trip to Japan and want to dive into authentic sake culture, here are my five must-visit breweries in Nagano.
Why Nagano Is a Hidden Gem for Sake Lovers
Pure Alpine Water and Cold Climate
Nagano’s sake is deeply influenced by its natural surroundings. The snowmelt from the Northern Alps creates high quality groundwater that flows steadily throughout the year. This water travels through multiple layers of underground strata before emerging as spring water. Across the region, there are several water sources, each producing water with slightly different mineral compositions. These differences directly influence the taste of the sake, making not just the quality but the unique character of each spring one of the joys of exploring Nagano’s sake. This soft yet clean water provides the perfect foundation for brewing delicate, umami-rich sake.
Long-standing Sake Traditions
Many breweries in Nagano date back centuries, some established as early as the Edo period. Family-run breweries still carry on time-honored techniques like kimoto and yamahai brewing, which cultivate deep, complex flavors. These traditions are often passed down from generation to generation, making every visit a personal experience.
Top 5 Sake Breweries You Shouldn’t Miss
1. Ichinoya (Omachi City)
Founded in 1865, Ichinoya brews with water sourced directly from the Japanese Alps. The brewery proudly uses the traditional kimoto method, a labor-intensive process that creates sake with deep umami and layered complexity. Ichinoya is also one of the few breweries in Japan led by a female toji (master brewer), whose approach combines deep respect for heritage with a fresh and creative sensibility. Their flagship sake is known for its mellow aroma and dry finish, perfect for pairing with local mountain vegetables.
Tour offers in-depth tours where visitors can observe each step of the sake-making process up close, from steaming rice to koji making and fermentation. It is led by me, a certified sake sommelier and local guide, and include a special tasting of seasonal sakes not available in stores, along with a lunch featuring traditional local dishes made from fresh, regional ingredients.
2. Masumi by Miyasaka Brewing Company (Suwa City)
Located in Suwa City, Masumi (Miyasaka Brewing Company) is a historic sake brewery founded in 1662. It is renowned across Japan as the birthplace of Yeast No. 7, a strain discovered at Masumi in 1946. Today, it is said that over 60% of sake breweries in Japan use this yeast, making Masumi a cornerstone of modern sake brewing.
At Cella Masumi, the brewery’s beautifully designed visitor center, guests can enjoy tastings of both flagship and limited-edition sakes in a relaxed setting. The space also includes a well-curated shop offering sake, original goods, and seasonal items, making it the perfect place to explore the flavor and culture of Masumi. While full brewery tours are closed now, the experience at Cella Masumi allows visitors to immerse themselves in the brand’s rich heritage and innovative spirit.
3. Reijin Shuzo (Suwa City)
Founded in 1789, Reijin Shuzo is one of the oldest breweries in the Suwa area, with a long-standing history rooted in the region’s natural resources and climate. Located near Lake Suwa, Reijin has developed sake brewing techniques that reflect both tradition and innovation. Originally starting as a sake and miso manufacturer, the brewery adapted to changing times while preserving the values of craftsmanship. Today, Reijin is known for producing elegant sake using traditional methods, and for its commitment to delivering approachable, food-friendly sake that honors its heritage. Their brand story is closely tied to the Suwa community and the pure water sources of the region.
Reijin also offers an impressively diverse product lineup, including junmai daiginjo, ginjo, sparkling sake, plum liqueurs, and local craft beer. This variety allows visitors and fans alike to explore a broad spectrum of flavors, from refined and classic to experimental and seasonal. At the brewery’s shop, guests can sample a selection of these products and purchase their favorites on the spot, making for an engaging and flavorful experience.
4. Kametaya (Matsumoto City)
Founded in 1869, Kametaya is a long-established sake brewery located in Matsumoto City. Surrounded by the Northern Alps, the brewery draws from a pristine underground spring 62 meters below ground—providing soft, consistent 15°C water ideal for brewing sake with clarity and balance. Emphasizing hands-on craftsmanship, Kametaya maintains traditional brewing practices passed down over generations.
Their representative labels, “Alps Masamune”, are brewed with locally grown rice and showcase the flavor of the region. Kametaya’s historic wooden kura (storehouse), built in 1885, is still in use today, offering visitors a glimpse into the past. At the shop, guests can sample a wide selection of sakes and browse locally made pickles, sweets, and sake accessories. The experience highlights both the regional richness of Matsumoto and the brewery’s enduring dedication to quality and tradition.
5. Endo Shuzojo (Suzaka City)
Founded in 1864, Endo Shuzojo is a historic brewery located in Suzaka City. Over six generations, it has upheld the founding principle of crafting “delicious sake,” blending tradition with innovation. Their flagship brand, “Keiryu,” embodies the pristine nature of the region, offering a range of products from classic junmai to sparkling varieties. The brewery also hosts seasonal events, where visitors can tour the facilities, sample limited-edition sakes, and enjoy local delicacies.
At the brewery’s directly operated shop, visitors can enjoy free tastings of recommended seasonal sakes. With friendly explanations from the staff, guests can find their favorite and purchase it on the spot—making it a popular destination for both tourists and locals.
Tips for Planning Your Sake Brewery Tour
Best Seasons to Visit Sake Brewery
In winter, sake production is in full swing, so some breweries may not be open for tours—please be sure to check in advance. However, winter is also a special time when you may have the chance to taste freshly brewed sake that is only available at the brewery. From spring through autumn, many breweries release seasonal limited editions, and it’s also a great time for sightseeing, so planning your visit in combination with local attractions is highly recommended.
Transportation
Many sake breweries are located in areas not easily accessible by train or bus, so using a taxi or arranging alternative transportation is recommended. If you plan to participate in tastings, never drive yourself. The best way to determine the most suitable transportation is to ask the brewery or your tour guide directly.
Reservations
Most sake breweries require advance reservations for tours. While some breweries operate shops, others do not. If a shop is available, it may offer tastings without a reservation, but tours of the brewing facilities themselves typically require booking. Many breweries are run by small teams or families, and unannounced visits are often not possible. Always be sure to contact the brewery in advance to confirm availability and make arrangements. Make sure if the tour is guided by English speaker too.
Join My Sake Tour in Nagano
Want a deeper, hassle-free experience of Nagano’s sake culture? Join my carefully curated sake brewery tour in Ichinoya. You’ll go behind the scenes, and enjoy exclusive tastings of seasonal and limited-edition sakes. This also includes traditional local lunch at remarkable restaurant. To learn more about our tour options, visit our dedicated page